Sketchy Tea

I’m an October Cover Girl!

I’m OFFICIALLY a Cover Girl!

According to Beyond Fashion Magazine’s Editor in Chief, Margarita Kadochnikova, Sew Sketchy has “GOT-IT-ALL.”

Last month, Margarita and Sew Sketchy sat down for their first tête-à-tête where they spoke about Sew Sketchy’s life in the fashion world, Anna Wintour, and who should be the next President of the United States.

After their tea was poured and sipped in delight, Margarita offered Sew Sketchy to be on the cover of the October issue. Moments after she uttered the question, Sew Sketchy dropped to the floor and had to be resuscitated due to her life long dream finally coming true: being on the cover of a magazine.

After her glam squad revived her with pressed tumeric juice and rose water spray, Sew Sketchy demanded everyone to pinch her because she thought she was stuck in her most favorite repetitive dream.

Margarita proceeds to ask Sew Sketchy 23 questions which you can read here!

Have a chic October everyone!


Sew Sketchy

Sketchy Tea



Ever since I’ve launched my e-commerce store, many people have approached me asking me why I’m selling 123 prints of my limited edition collection. The simple reply has been: “It’s my lucky number”. After many inquisitive conversations, I’ve decided to share the more complex and mystical side of why 123 is my lucky number.

Look, I know this is going to sound crazy, and I fully admit it is crazy, but I see the number 123 every day and it follows me around like it’s trying to tell me something.

Do I know what that “something” is yet? No. I don’t. And I’m not sure if I’m ready to start consoling shamans, fortune tellers or feng shui masters about it because I love the mystery of what this number means.

Have you ever seen the movie Interstellar with Matthew McConaughey and Jessica Chastain? Well if you did, you would understand why I was hysterically crying at the end! (Because Matthew was trying to communicate with Jessica her entire life through numbers while he was up in space trying to save the world.) Omg, chills.


Let me paint my 123 picture for you so that you fully understand what I mean. I grew up in New York, and my house number 123. Pause, I know you might run to the conclusion that this is why I’m obsessed with that number, but no, this 123 shituation gets really, real.

I never saw or noticed the number 123 unless I was pulling up in front of my house. But then something changed. And I mean drastically changed.

There came to a point where there were too many weird signs and coincidences that made me actually notice the number 123. It would honestly come out of nowhere, I can’t control when or how I see it, but somehow I would end up seeing it at the most random times, in the most bizarre places, every single day!

Pour yourself a cup of coffee or a glass of Rosé, I don’t know what timezone you’re reading this in, but trust me, you’ll need it.

Let’s say I would be strolling down Madison Avenue, or any avenue, or any street and I would look up, and see the number 123 on a building. Or I would look down at my phone and see what time it was and it would be 1:23pm. This happens all the time.

Let me throw you another bone, I’m listening to a song on my phone and I would see that it was 1:23 minutes in out of 4:26.

The other day, my laundry bill came in for exactly $123.00. Don’t asked me what I dry cleaned, but my clothes are my children.

Recently, I got a new credit card where the expiration date is 1/23. Last week when I landed from traveling, as we were pulling into the gate, I shit you not, I saw from the window that we were pulling into gate 123.

I’m talking street signs, credit card statements, license plates, train times, price tags, calorie count, what’s left on my venmo, restaurant bills, you name it, I’ve seen it. 123 follows me everywhere.

…are you freaking out yet?

I’m not even done with these weird coincidences but what do you think this means? Every time I see the number I make a wish and thank the universe for everything it has given to me.

The number never comes in a moment of worry, rather it always appears in a moment of joy. Because this number appears while I’m in a state of content, I believe that this number is a positive sign rather than a negative.

To make you literally jump off your little tush, I’ll tell you an even crazier 123 story!

My fiancé proposed to me right after my birthday. YASSS I’m engaged! He proposed in Hong Kong on the most magical boat ride I have ever been on. I’ll maybe write a blog post about it, but the story on how he did it is irrelevant right now, what is relevant is when he did it.

So a couple of days later we were meeting my family and friends in Courchevel in the french alps, which you know is my slice of heaven, and someone asked us when we got engaged. So my fiancé and I look at each other and go wait was it Tuesday? Or Wednesday? We were in such a fog of love and excitement that we literally looked at each other and at the time went “OMFG you proposed on Tuesday which was the 12th of March.”

12/3 is my engagement date. He didn’t even realize that he was proposing on the 12th of March!

So! Due to the fact that 123 is my lucky number I’ve decided to sprinkle this luck to my customers because every single Sew Sketchy print has a number out of 123. I want whatever blessings 123 has given me to be shared to you too!

Would love to hear if you have a lucky number and what it means to you!


You’re crazy bestie,

Sew Sketchy



Dear my beloved guests, stylists, and glam squads,

You officially have 24 hours to get your shit together.

I want you to take a moment to light some sage and wave it around your vision board in counter clock wise motions at least 100 times and envision your most beautiful selves while chanting “Pretty Hurts” by Beyoncé. If you or your glam squad did not prepare a vision board already then I will pray for you.

Whether you wish to manifest something big, like getting a smile out of me, or something small like winning best dressed, it is up to you.

I am so pleased to see so many of you prepping your skin to get your Met Gala glow on point. Remember the paparazzi’s can’t capture your inner beauty so please keep that in mind.

I want to briefly touch upon the importance of your feng shui energy maps since we really need you to harmonize with the Met Gala’s surroundings. Tonight, it is CRUCIAL for you to place your outfits in the south point of your homes in order for the clothes themselves to generate the “fame” shui. It is vital for the front part of the entire outfit to face the north point which magnifies and boosts your careers. That is if you still want one by Tuesday.

If you are reading this sans a hydrating mask on and without a tumeric tea in hand then I suggest we do something about that since we all know how much inflammation thrills me. 

Please get at least 10.5 hours of sleep tonight and don’t forget to read your bibles. And by bibles, I mean Vogue. 

Don’t disappoint me.





Dear my gorgeous guests,

As I currently flip through the Met Gala archives that Grace lovingly put together for me, I realize that there are many do’s and faux pas that I must address before the big day. 

Over the past couple of Met Gala years there have been those who stand out, and those who should go home and change. Now more than ever we need you to take a stance in Fashion. I want you to ask yourselves, and perhaps consult a shaman, guru or Chinese healer: “Who am I in Fashion and what do I want to say about Fashion?” I want to hear this message loud and clear when you hit every pose on that red carpet. Each time the paparazzi camera flashes, I want to feel as if you are shouting from the Himalayan mountains, THIS-IS-FASHUN. Okrrruu!

There is a reason why this year’s Met Gala theme is about “camp”. And if you still think that “camp” means summer camp in the Berkshires then please don’t bother showing up at all.

Unfortunately we are currently living in a time where originality is becoming a bit of a dying habit. I’m not saying originality isn’t still apparent, because it certainly is thanks to all of our hard working designers, but it’s not as common as it used to be in regards to the consumer. The term “basic” is a word I hear thrown around in the intern cubicles far too often and it paralyzes my entire core, but not in a botox-y way, more like in a cardiac arrest way.

We need you to literally be the most of the most, the creme de la creme. I don’t want to see whats in today. Nor do I want to see what will be in tomorrow. I want to see what will be SO new that that the internet breaks because you have started the next fashion chapter. I want you to channel your most outrageous selves. I’m thinking Marie Antoinette on the day she feels glutinous. I’m thinking Elizabeth Taylor maxing out her credit cards on diamonds after she divorces her 6th husband. I’m thinking Iris Apfel after she layers her 100th bangle on her arm. Do you get where I’m going with this? 

I want the lines to be so blurred that in fact, I don’t even want to see a definitive line. I want to see shapes. 

Don’t disappoint me. 




Nanna’s Met Gala Letter to all the Attendees

Dear my gorgeous guests, 

We are now entering the final week of Met Gala preparations and I expect you to be the best versions of yourselves this coming Monday May 6th, 2019. This year’s theme: “Fashion: Notes on Camp” based on Susan Sontag’s text is about the exaggeration of one’s self. For those of my fashionista’s who still don’t understand what camp means, I want you to imagine a woman walking around in a dress made of four billion feathers going to her local bodega to buy a pack of gum. It’s an exaggerated fantasy that I want you to transform into. “The whole point of Camp is to dethrone the serious. Camp is playful, anti-serious.” but don’t come looking like a joke.

This week I want you to only focus on outer beauty. The paparazzi’s can’t capture your inner beauty so please keep that in mind. I want you to call your dermatologists, cosmetologists, hair stylists, masseuses, life coaches, personal trainers, chefs, and therapists to make sure you see them at least 3 times each this week. If you happen to have room for them to live at your homes, that would be preferable. Another suggestion would be to consult your make up artists every day until next Monday on what looks you’re going for this year. Please ask them to sleep with a picture of your faces next to their bed so that they can manifest only the best versions of you. 

Do not, I repeat do not, get any fake tans, fillers, or lip injections this week, you’re too late if you haven’t done so already. These things take time to heal and process and I don’t want to see any wtf happened to her face on the red carpet this year. Please spare me the gasp. 

I want you to surprise me, shock me, and make me believe you should be invited next year. I don’t want you to take this theme to the next level, I want you to take this theme to the next 10 levels after that. 

Remember, the entire world will be watching you and I will be the ultimate judge on Monday. 

Mark your calendars and stay tuned for my Met Gala Nanna Commentary which will be live on my insta-story!

Don’t let me down. 





What started out as a DM on instagram, turned into one of the most incredible experiences of my life.

A fabulously fierce woman named Jo, slid into my dm’s and was interested in having Sew Sketchy be the artwork for Elle Boutique‘s annual charity fashion show invitation. We immediately clicked and after putting together a project outline, an idea came into my head about doing Live Drawing at the event. I’ve always wanted to give back and get involved in as many charities as I can, and I am so proud to say that Sew Sketchy, raised a total of $10,000 in just three hours! Each drawing was sold at $500 and every single dollar went to the Telethon Speech and Hearing for children charity. I drew 20 gorgeously generous women who were all so fabulous and excited to be transformed into Sew Sketchy.

Little did I know that this idea of mine would actually turn into reality. (There is a lesson here, my Sketchy readers, never be afraid to share your ideas with clients, because the worst thing some one can say is no. And is “no” really that bad?)

Elle boutique flew me out to Perth for 3 nights where I got to stay in the most gorgeous room at the new Westin Perth. Literally felt like the biggest diva. This hotel was the most. The second I checked in, Jo greeted me and we instantly became BFF’s in real life and not just on insta. She’s one of the warmest, funniest, and creative woman I’ve ever met. We went to Elle Boutique, and I wanted to buy the entire store. It was literally like my dream closet. I got to meet the Owner and her fabulous squad and guess what? They dressed me for the event which was SO much fun, I wish I had a camera crew filming this chic montage. I wanted to be dressed in only Australian designers and ended up picking this insanely sequined pink Ellery dress that had sequin tassels and flowed with my every move. It was major.

The next day, it was show time! I had my hair did by Amy at Baseline Hair dressing and my make up done by Jacqui Bradfield. If you live in Perth, these should be your go to girls. I wish I could fly them out everywhere I go because they were hands down the best glam squad I could ever ask for!


I was ready to go and walk into the event which was jaw droppingly gorgeous. They created the most fabulous event I have ever been to in my entire life. The production of it all was spectacular. The guests were dressed to the nines; there were black tie looks, high fashion moments, and gowns galore, this was the place to be in Perth.

I had my own chic little area in the front of the event, which is where all the fabulous action happens because you get to see everyone’s “I have just arrived face” which always gives me so much life. I had a tv connected to my iPad so that all the fabulous guests can watch me draw as they sip their champagne and mingle. So cute right?

I hope I get the chance to go back and experience this all again, it was purely magical. Thank you Jo for finding me on insta!

If you’re interested in having Sew Sketchy do live drawing at one of your charity events please email for details!



You may recognize her; she’s the woman who invented chic, always has her sunnies on and has never seen a split end in her life because her hair dresser is on call every Friday at 3pm. She is goals.

I know Nanna more than most, and that’s because she’s my fashion nanna. She birthed me in some way and luckily gave me an internship at Vogue in the accessories department when I was just a little fashion toddler. Back in those days they sent a car service for all of my errands which I found to be incredible chic and thoughtful. It was the era of the Balenciaga gladiator wedge and those things were almost impossible to walk in for more than 3 blocks. So luckily I was always in an air conditioned car, sipping my skinny ice latte, and chatting with my driver Ramone who had some real chauffer T.

Nanna is legendary for many reasons but mostly because I think of her as this kind of fashion dinosaur that has been around so many fashion era’s. She tells me stories about sitting in the whispering chairs at Bergdorfs while having Jardin Bleu tea and firing waiters for not serving her on the correct side. Which personally I don’t blame her for.

Recently she’s been very vocal about the red carpet. Like the actual carpet, like where it’s from and what color rouge it should be. But as you’ve seen on my insta-stories (if you haven’t seen, go on my insta page in the “highlights” section to check it out) she’s been having these amazing recaps and judgments about what people are wearing to the biggest fashion events. She’s right 100% of the time, and people are now comparing these highlights to a better, more modern, more fun, fashion police! Well, At least that’s what my fans say.

Nanna is already preparing for the Met Gala in ways you can’t even imagine. In April and May she gets New York city itself prepped. Like I’m pretty sure she gets uber heli’s to sprinkle some kind of cleanser into the air so that the city itself is ready for the Met Gala. I mean try getting a facial appointment at Mario Badescu in April/May and they’ll literally laugh over the phone, in Russian. I’ve made that mistake once, so now when I do actually want to get a facial I have to fly to Hong Kong.

Because of her super powers, she is able to control everyone who not only goes to the Met Gala but the team behind the guests who are attending the event. For example, she has informed every make up stylist to not over bronze her guests like a particular person that rhymes with Shmelina Shmomez. Sorry I hate to name drop, so rhyming will have to do.

I’m excited to see what everyone will be wearing this year, especially since this year’s theme is a little unclear, but Nanna will be there for you guys reporting live from the event. So make sure you tune into my insta-stories to see some praising and mental breakdowns!


How I’m kicking the new Instagram Algorithm in the Tuchas!


During Paris fashion week, Aimee Song posted a video of her in the back of a car with Eva Chen and Shiona Turini, FLAWLESSY matching one another and just being the most. They were each dripping in hues of Purples, Pink, and Burgundy and it was just a street style fashion moment waiting to happen. And it did happen and it was perfection.

I clicked on Aimee’s video because I wanted to know how she was beating Instagram’s new algorithm. For a moment, my likes and my views on my stories were all of a sudden oddly declining. At this point I was posting once a day, or every other day, maybe 2-3 Insta stories, and was just getting really frustrated why people weren’t seeing my posts.

After watching the video I had this AH HA! Moment.

Eva Chen was right… the more content you put out there on instagram, the better. We have to post more.

She actually said it so much better, like in a Oprah way,  “I have a baby at home. I don’t feed my baby once every two days or once a week because the baby wouldn’t grow and for many people, instagram is their baby so, FEED YOUR BABY!” 

So I said to myself, ok Eva, let’s try and feed my baby (instagram is still the baby in the following scenario btw) five times a day and see what happens.

I started to post my step by step drawing process on my insta-stories, roughly around 8 videos on average, 1 post per day, and was slowly getting back on track.

Then I learned that you also have to be more engaging on instagram as well. So additionally to uploading stories and posts, I had to like and comment on other people’s photos to add to my engagement rate.

However, if I just posted a photo on instagram without any stories, it wouldn’t get as many likes as the others.

I was literally testing every possible instagram scenario and then I finally got my “You get a Like! and You get a Like!” Oprah moment:

So this is how I’m kicking the new Instagram Algorithm in the Tuchas:

I post my entire process on my insta-stories (roughly 8-12), then I post a photo, I also like, comment, and reply to all of my fabulous and gorgeous fans et voila! Insta-GOLD!

I hope my mad scientist approach to this was helpful to you as it is to me!



A Letter to My Mother


You know what’s really interesting? My mother loves Mothers Day but now hates her birthday. When I wished her “Happy Birthday” literally three weeks before Mothers Day, she let out a deep sigh and an eye roll over the phone. I could hear her ice cubes surrounded by a body of Casa Amigos tequila clinking against each other as I belted out into song.

She told me not to post anything about her birthday, which is rare because she LOVES when I shower her with love, affection and attention. So I waited to take the opportunity to share with her and my fabulous fans a little letter to my mother for Mothers Day.  After she saw my post she was literally like:

and then like:

My mother is the most fabulous woman in the world. But she’s nuts. And amazing. But like, crazy. She’s now going through this really interesting phase where she’s decided to put a cap on her age, yet she’s nagging me for grandchildren…

However she doesn’t want to be called Grandma, granny or anything that sounds remotely ancient. So she’ll probably be pulling a Kris Jenner and call herself “Lovey” or something of that nature.

My mother continues to make me laugh to the point where my abs hurt and my Shaman suggested that I poke fun at the woman who I love the most in this world because it’ll make my third chakra shine. Or something like that.

I want to be like her when I grow up because I too want to light up any room I enter, not just with diamonds but with my poise, elegance, and glamour.

I love you Mom, I meant every word in my letter. Bergdorfs when I’m back?


My Fave Haute Couture Spring 2018 Shows


Here’s the deal. I love Haute Couture week more than anything in life. I love it more than a sample sale. I love it more than a first class suite on the new Emirates Boeing 777. I love it more than a fresh-out-of-the box BIRKIN.

Watching each haute couture show allows my mind to wander into a place it’s never been to before. I always relate to Alice when she gets to wonderland. Like I am literally Alice.

Witnessing the element of surprise during each show leaves me in total awe and gives me this child-like reaction as if I just saw a magician doing a mind boggling trick.

I continue to develop a deeper appreciation for each designer especially when we get to witness their fantasy side, not just their commercial side.  Haute couture week is about showcasing pure imagination and bringing us all into a different realm of fantasy.

The intricate detail and wow factor each designer brings to the table is what I look forward to the most. What’s really amazing is the idea of keeping the tradition of hand-making a garment in today’s world.  It’s just so special to know that haute couture is all hand-made and that this is fashion’s ONE exception of sticking true to a tradition when fashion is all about pushing the needle forward.

You have to be a true visionary or magician or artist to create this level of high fashion and art. I’m convinced that Karl Lagerfeld is an actual magician. I literally don’t know how he does it, but I do know that Choupette has all the answers.


Here is a round up of some of my favorite Haute Couture looks!



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