During Paris fashion week, Aimee Song posted a video of her in the back of a car with Eva Chen and Shiona Turini, FLAWLESSY matching one another and just being the most. They were each dripping in hues of Purples, Pink, and Burgundy and it was just a street style fashion moment waiting to happen. And it did happen and it was perfection.
I clicked on Aimee’s video because I wanted to know how she was beating Instagram’s new algorithm. For a moment, my likes and my views on my stories were all of a sudden oddly declining. At this point I was posting once a day, or every other day, maybe 2-3 Insta stories, and was just getting really frustrated why people weren’t seeing my posts.
After watching the video I had this AH HA! Moment.
Eva Chen was right… the more content you put out there on instagram, the better. We have to post more.
She actually said it so much better, like in a Oprah way, “I have a baby at home. I don’t feed my baby once every two days or once a week because the baby wouldn’t grow and for many people, instagram is their baby so, FEED YOUR BABY!”
So I said to myself, ok Eva, let’s try and feed my baby (instagram is still the baby in the following scenario btw) five times a day and see what happens.
I started to post my step by step drawing process on my insta-stories, roughly around 8 videos on average, 1 post per day, and was slowly getting back on track.
Then I learned that you also have to be more engaging on instagram as well. So additionally to uploading stories and posts, I had to like and comment on other people’s photos to add to my engagement rate.
However, if I just posted a photo on instagram without any stories, it wouldn’t get as many likes as the others.
I was literally testing every possible instagram scenario and then I finally got my “You get a Like! and You get a Like!” Oprah moment:
So this is how I’m kicking the new Instagram Algorithm in the Tuchas:
I post my entire process on my insta-stories (roughly 8-12), then I post a photo, I also like, comment, and reply to all of my fabulous and gorgeous fans et voila! Insta-GOLD!
I hope my mad scientist approach to this was helpful to you as it is to me!